"Grail took a thoughtful and thorough approach to developing an assessment of Behavioral Segmentation best practices in ours and external industries. This assessment broadened our understanding of what key competitors are doing, where we needed to improve and contributed to a consumer-centric brand building approach at our company."
Know more at: https://www.grailinsights.com/whatwethink/apparel-and-footwear-company-gets-smart-about-segmenting-the-market/
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