These days, is it not challenging to impress attendees when planning an event? An enduring sense of having "done it and seen it" permeates everything. Imagination and creativity are more crucial while Planning an event than ever. They are essential because they differentiate the event from an ordinary one in front of the attendees, VVIPs, exhibitors, and sponsors. So how do you amaze attendees at any event, regardless of its type?
People's perceptions can occasionally be changed by small adjustments you make to the minor details of your event. This is why we are presenting you the most original and comprehensive 12 event planning ideas available right now. You will discover how to use and churn these ideas as a source of inspiration and to their fullest advantage for your upcoming event in this article.
The Top 12 Creative Event Concepts to Make Your Upcoming Event a Blast
If you want to juice up your upcoming event and do not want to leave any stones unturned, then you must follow these 12 creative event concepts to make your upcoming event successful.
Create Cohesive Environments with Lighting
Many event organisers are accustomed to lighting for live audiences, and some may even be accustomed to lighting for TV audiences or other types of distant viewers. The challenge is figuring out how to combine these elements into a hybrid experience.
Consider lighting as a fun way to add an experiential tie-in to the in-person audience that your virtual audience will enjoy as well. Why not include something like a stunning stage wash with reds or yellows on the virtual platform so the online audience can experience it as well, for instance? Your branding or theme can be communicated through lighting, and this should be reflected in your online presence.
Utilise A Mobile App to Link Audiences
Although they are nothing new, apps for networking will become increasingly crucial for hybrid events as a means of bridging online and in-person audiences. All attendees will have access to the same information through the event app, where they can also engage in similar live chat conversations.
In your search for apps for conference platforms, make sure the conference app is completely integrated and accessible to all. You can give Eventify’s MyHub event app a try; it will allow you to conduct live polls and Q&A sessions that will encourage participation from both virtual and actual attendees.
Introduce Photo Booth/Gallery
Photo booths/galleries are always well-liked at events and parties and are suitable for any kind of gathering. Visitors and attendees are welcome to take group photos, and selfies and print them at a later time if they so choose.
Competitions For Roaming
Pop-up ideas that arouse curiosity and excitement are a fun guerrilla marketing strategy for corporate events. Expand on this by giving them mobility and freedom to move. This could be done locally or even at work, with various components appearing in various departments every day. They boost immediate brand recognition and generate excitement about the next location where it might appear.
Include a Gamification Component
The best way to engage virtual attendees and maintain their interest in the event's content is to incorporate gamification into conferences and other corporate events you're hosting. The fundamental mechanics of gamification on a virtual event involves giving points for various actions attendees are involved in, like attending sessions, and showing point totals on a leaderboard page.
There are now many virtual platforms with gamification features, some more sophisticated than others. Event management companies like Eventify encourage participants to compete and participate, making sure to offer valuable rewards followed by points on a global leaderboard.
Digital Mapping
At an event, digital mapping displays various images and projects them, creating a fun and interactive experience for guests. The images themselves may be automated, moving, and in some cases integrated with the capability to engage visitors when they are nearby for some exhilarating entertainment and wow factor.
Branded Segways
There are numerous branding opportunities, and it is ideal for large event transportation or pre-event set-up. Even though they were released many years ago, Segways remain intriguing and novel to many people. You could ride them in the open to promote your event, or you could rent them out from your booth at trade shows, giving you excellent reach as they make an impression.
Escape Rooms with Segments
As a team-building activity, escape rooms are becoming more popular. For a fraction of the price of other team-building activities, you can create an immersive experience at the same location by using deft planning, draping partitions, lighting, and plenty of themed décor.
Celebrities/Influencers
To create buzz about your event, invite well-known people or influencers to attend, speak, or engage with attendees. Alternatively, you could use their participation in a remote Q&A session on your social media platforms as entertainment. Do you lack the necessary funds? Consider hiring a lookalike to take pictures with attendees on the event floor or at the entrance. This will spark discussion on social media, especially about who is the best.
Branded Mobile Phone Chargers and Charging Stations
Convention centres are well known for having poor cell reception and rapidly depleting your battery. You can gain the attention of your attendees by providing a device charging station at your booth, and you can also have a captive audience for promoting your goods or business.
You might think about handing out branded cell phone chargers as an alternative to a device charging station if it is not practical. Since attendees will see your logo each time they charge their phones, this can be a potent branding tool.
Improve Your Social Media Game
It happens frequently that social media handles for events wake up a few months before the event and then go to sleep a month later. In the modern era, you will no longer be able to influence Instagram, Twitter, and Facebook's algorithms.
In the past, it was possible to maintain your influence at all times, but that is no longer the case. With Facebook's recent announcements, you have to maintain an ongoing strategy throughout the entire year, or you're out.
Strategize Your Content Marketing Efforts
You must organise your SEO strategy if you want to appear higher on Google and attract potential attendees who may search for events. For a thorough overview of hundreds of event marketing strategies, you can read any comprehensive event marketing guide on the internet.
Attendees' Pre-Event Questions & Answers
Because you have not been as open with your communication as you could have been, some attendees may be turned off for some unknown reasons. You can promote the line-up and key features by hosting a Q&A for that specific event, and you can also take the opportunity to respond "straight from the horse's mouth" to any logistical queries.
Conclusion:
We hope that these 12 suggestions, which cover a variety of event types, have provided you with some inspiration for whatever type of event project you are working on. While using event planning software, we tend to miss a lot of things on our checklist when there are so many factors that will determine whether the event is a blast or not.
Undoubtedly, your event will be a success if you follow the aforementioned 12 special suggestions. We have expert teams who are highly qualified to handle every last aspect of your upcoming significant event - from custom branding to matchmaking - to ensure that your upcoming event is truly spectacular. You only need to get in touch with us, and the rest will be taken care of by our sound experts.
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